Pepsico is divided into several product divisions, including Pepsi, Frito-Lay, Tropicana, Quaker, and Gatorade. Each division has its own strategy that defines the products it wants to offer and the customers it wants to target. The divisions are called __________.
A) subsidiary operating divisions
B) strategic operating centres
C) strategic business units
D) diversified business enterprises
E) segmented business units

Question

Quizplus · Accepted Answer

The term used to describe the product divisions in PepsiCo is "strategic business units" (SBUs), which have their own distinct strategies and customers. These SBUs are designed to operate independently, with each one focused on its own product line and target market. The other options do not accurately reflect the structure and purpose of PepsiCo's product divisions.

Pepsico Is Divided into Several Product Divisions, Including Pepsi, Frito-Lay