The BCG matrix evaluates businesses to identify which ones offer high potential and which ones drain organizational resources.

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The BCG matrix is a tool used to evaluate businesses based on two dimensions: market growth rate and relative market share, with the aim of identifying which ones are high-potential and which ones are cash cows, dogs, or question marks. By doing so, it helps organizations allocate their resources effectively and prioritize their investments.

The BCG Matrix Evaluates Businesses to Identify Which Ones Offer