Evaluating an organization's intangible assets is part of conducting an internal analysis in the strategic management process.

Question

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Evaluating an organization's intangible assets is an important part of conducting an internal analysis in the strategic management process. This includes assessing the organization's culture, brand, reputation, intellectual property, and human capital. These intangible assets can play a significant role in the organization's competitive advantage and overall success.

Evaluating an Organization's Intangible Assets Is Part of Conducting an Internal