Refer to the scenario below to answer the following questions.
Dave's Doughnuts (Scenario)
Dave Glazer is the owner of Dave's Doughnuts, a five-store chain of doughnut shops located in the Okanagan region of British Columbia. At weekly management meetings, Dave asks each of the five store managers to report on local trends and new customer requests.
-Dave recently went on a well-deserved vacation with his wife, Donna. While at the beachfront resort, Dave took many notes regarding the excellent service he received. On the flight home, Dave reviewed his notes to see which of the resort's "best practices" he could apply to his doughnut shops. Dave is performing which of the following?
A) qualitative forecasting
B) benchmarking
C) environmental scanning
D) scenario planning
E) linear programming

Question

Quizplus · Accepted Answer

Dave is comparing his doughnut shops to the best practices of the beachfront resort, which is the process of benchmarking. Qualitative forecasting involves making predictions based on subjective, non-numeric data. Environmental scanning is the process of monitoring the external environment for changes. Scenario planning involves creating multiple hypothetical scenarios to plan for different possibilities. Linear programming is a mathematical technique for optimizing a given objective, subject to constraints. None of these accurately describe what Dave is doing in this scenario.

Refer to the Scenario Below to Answer the Following Questions