Sean is the marketing manager for Mega Computers. He is trying to predict how many more units they can sell in Western Canada next quarter by increasing advertising expenditures by 20 percent. Which specific forecasting technique should Sean use?
A) regression models
B) customer evaluation
C) substitution effect
D) economic indicators
E) time series analysis

Question

Quizplus · Accepted Answer

Regression models are used to predict the relationship between variables, such as the impact of advertising expenditures on sales, making it suitable for Sean's needs.

Sean Is the Marketing Manager for Mega Computers