The firm's internally focused definition of what it plans to produce and market is the strategic mission while the firm's externally focused definition of how the firm intends to use its resources is the strategic intent.

Question

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The firm's strategic mission is its externally focused definition of its core purpose and values, often reflecting how it positions itself in the market. The strategic intent is more about the firm's ambitions and goals, focusing on leveraging and building resources and capabilities to achieve a competitive advantage.

The Firm's Internally Focused Definition of What It Plans to Produce