Innovation contributes to a sustainable competitive advantage if
A) it is difficult or costly for competitors to imitate.
B) customers can see a value in the innovation.
C) the firm is capable of commercializing the innovation.
D) all of the above

Question

Quizplus · Accepted Answer

A sustainable competitive advantage requires a combination of factors, including those listed in options A, B, and C. An innovation must be difficult or costly for competitors to imitate, otherwise, it will not provide a lasting advantage. Additionally, customers must see the value in the innovation to ensure demand and profitability, and the firm must be capable of commercializing the innovation to bring it to market effectively. Therefore, all of the above are necessary for innovation to contribute to a sustainable competitive advantage.

Innovation Contributes to a Sustainable Competitive Advantage If