Which level of environmental analysis is the broadest?
A) The general environment
B) The industry
C) The strategic group
D) Direct competitors

Question

Quizplus · Accepted Answer

The general environment is the broadest level of environmental analysis because it encompasses all the external factors that may have an impact on the organization, including economic, social, political, technological, legal, and ecological factors. It is the most comprehensive level of analysis because it considers the broader societal trends and contexts that may shape the organization's opportunities and threats, but may not directly relate to its industry or competitors.

Which Level of Environmental Analysis Is the Broadest