Target group readiness is comprised of commitment and capability.

Question

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Target group readiness is often assessed based on two key factors - commitment and capability. Commitment refers to the willingness of the target group to participate in and support the proposed change, while capability refers to their ability to actually implement and sustain the change. Both factors are important in determining the overall readiness of a target group for a particular change initiative.

Target Group Readiness Is Comprised of Commitment and Capability