One of the tensions in the strategic planning process is between
A) demands of suppliers and the needs of customers
B) goals of the firm and the choice of tactics
C) how a firm should organize itself and the preferences of the management
D) what a firm needs to do and what it can do

Question

Quizplus · Accepted Answer

The tension between what a firm "needs" to do and what it "can" do is a common challenge in strategic planning. It involves balancing the company's aspirations for growth and success with its available resources and constraints. This tension requires an evaluation of the company's strengths, weaknesses, opportunities, and threats, as well as an understanding of the industry and competitive environment. Without proper consideration of these factors and the development of feasible strategies, the company may overreach and fail to achieve its goals.

One of the Tensions in the Strategic Planning Process Is