Qualitative forecasting methods are most appropriate when
A)there is good historical data available.
B)there is little historical data available.
C)experts do not have critical market intelligence.
D)forecasting demand into the near future.

Question

Quizplus · Accepted Answer

Qualitative forecasting methods rely on subjective inputs and expert judgment. Therefore, they are most appropriate when historical data is limited, incomplete, or unreliable. In such situations, qualitative techniques such as Delphi method, market research, and expert opinion can be used to make informed forecasts.

Qualitative Forecasting Methods Are Most Appropriate When