The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of the size of the subgroup.

Name: The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of the size of the subgroup.
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Question

Quizplus · Accepted Answer

The practice of market segmentation divides the pool of potential customers into subgroups usually defined in terms of their characteristics, needs, behaviors, and preferences, not the size of the subgroup.

The Practice of Market Segmentation Divides the Pool of Potential