The empirical research on brainstorming has conducted decades of research comparing the performance of brainstorming teams with nominal groups.The major conclusion is that:
A)nominal groups excel over brainstorming teams in terms of quantity and quality.
B)brainstorming teams excel over nominal groups in terms of quantity and quality.
C)nominal groups excel in terms of quantity; brainstorming teams excel in terms of quality.
D)nominal groups excel in terms of quality; brainstorming teams excel in terms of quantity.

Question

Quizplus · Accepted Answer

Empirical research consistently shows that nominal groups (individuals working separately) often generate more and better ideas compared to brainstorming teams, where social dynamics can inhibit individual performance.

The Empirical Research on Brainstorming Has Conducted Decades of Research