James March distinguished two types of processes that companies use to develop product ideas: exploration and exploitation. Exploration usually involves getting out of one's usual domain and exploring new areas for ideas. In contrast, exploitation refers to finding a use for those new ideas. What type of activity is associated with the exploitation of an idea?
A) Experimentation
B) Play
C) Implementation
D) Innovation

Question

Quizplus · Accepted Answer

Exploitation involves finding a use for new ideas, which typically involves implementation rather than experimentation or play. Innovation may be a component of exploitation, but it is not the specific activity associated with this process.

James March Distinguished Two Types of Processes That Companies Use