A mission statement is the foundation of the
A) public relations plan.
B) marketing plan.
C) media plan.
D) corporate plan.
E) advertising plan.

Question

Quizplus · Accepted Answer

A mission statement is a fundamental component of a corporate plan. It outlines an organization's core purpose, values, and principles, and serves as a guide for all strategic decisions and actions within the company. While mission statements can inform other plans such as marketing and PR, they are not the foundation of those plans.

A Mission Statement Is the Foundation of the