CIBC wanted a central operation from which to operate its inbound and outbound telemarketing programs. This meant they wanted to open a
A) telemarketing office.
B) telemarketing centre.
C) call centre.
D) central centre.
E) main office.

Question

Quizplus · Accepted Answer

A call centre is a central operation that is specifically designed for managing inbound and outbound calls, including telemarketing programs. It is a dedicated facility that can handle high volumes of calls, and is equipped with specialized technology, trained personnel and resources to manage customer interactions efficiently. Therefore, a call centre would be the best choice for CIBC's requirements.

CIBC Wanted a Central Operation from Which to Operate Its