Which of the following is NOT a form of direct response television?
A) a 30-second commercial that sells something
B) a home shopping network
C) an infomercial
D) a 60-second commercial that sells something
E) a personal video recorders

Question

Quizplus · Accepted Answer

Personal video recorders (such as TiVo) allow viewers to record and playback television shows, but they do not typically feature direct response advertising. The other options are all forms of direct response television, as they aim to prompt viewers to take action and make a purchase directly from the advertisement.

Which of the Following Is NOT a Form of Direct