Which of the following is NOT a traditional form of direct response communications?
A) event marketing
B) direct mail
C) catalogues
D) direct response television
E) telemarketing

Question

Quizplus · Accepted Answer

Event marketing is typically used for creating brand awareness and promoting products/services, but it is not traditionally considered a form of direct response communications. Direct mail, catalogues, direct response television, and telemarketing are all traditional forms of direct response communications.

Which of the Following Is NOT a Traditional Form of Direct