One of the key disadvantages of public relations is
A) the negative impact on sales.
B) that public relations does not build a rapport with customers.
C) that the media is not a very credible source.
D) the absence of control experienced by the sponsoring organization.
E) that public relations is much more expensive than advertising.

Question

Quizplus · Accepted Answer

One of the key disadvantages of public relations is the absence of control experienced by the sponsoring organization. Unlike advertising, where the message and medium can be controlled by the organization, public relations relies on the media to communicate the message. This lack of control can lead to misinterpretation or misrepresentation of the organization's message.

One of the Key Disadvantages of Public Relations Is