If an organization does not have anything newsworthy to say directly about a product, they may try to generate publicity by promoting a marketing activity that is related to the product. This is known as
A) public affairs.
B) poor strategy.
C) promotional strategy.
D) borrowed-interest strategy.
E) low-interest strategy.

Question

Quizplus · Accepted Answer

This tactic is known as the borrowed-interest strategy, as the organization is borrowing interest from a related or relevant activity to create publicity for their product. This can be an effective way to generate attention and interest in the product, even if there is nothing newsworthy to say directly about it.

If an Organization Does Not Have Anything Newsworthy to Say