The planning of public relations communications is best left to
A) brand managers.
B) reporters.
C) specialists.
D) CEOs.
E) customers.

Question

Quizplus · Accepted Answer

Public relations communications require specialized knowledge and skills that are typically possessed by PR specialists or professionals. They have expertise in developing and executing communication strategies that promote the reputation and image of an organization, manage crises, engage stakeholders, and build relationships with the media, among other responsibilities. While brand managers, reporters, CEOs, and customers may have some role in public relations, only specialists are trained and equipped to plan and implement effective PR campaigns.

The Planning of Public Relations Communications Is Best Left to