When a company sponsors community events, local groups, and/or sporting teams, they are engaging in
A) community relations.
B) public affairs.
C) product seeding.
D) publicity.
E) buzz marketing.

Question

Quizplus · Accepted Answer

By sponsoring community events, local groups, and sporting teams, companies are engaging in community relations as they are building and maintaining relationships with the local community. Public affairs refer to the influence of government and political entities on a company's operations. Product seeding, publicity, and buzz marketing are all related to promotional efforts.

When a Company Sponsors Community Events, Local Groups, And/or Sporting