When Microsoft develops advertising designed to convey a favourable image of its company among its various publics it is developing
A) public advertising.
B) image advertising.
C) corporate advertising.
D) advocacy advertising.
E) mass advertising.

Question

Quizplus · Accepted Answer

Microsoft is developing corporate advertising because it is attempting to build a positive image of its company among all its publics. Public advertising is designed to promote a specific product or service to a particular audience, whereas image advertising is aimed at building a brand. Advocacy advertising seeks to influence public opinion on a particular issue, and mass advertising is used to reach a vast audience.

When Microsoft Develops Advertising Designed to Convey a Favourable Image