General Motors is conducting a telephone survey and uses a predetermined, systematic procedure for picking respondents from a telephone directory so that each respondent has an equal chance of being selected. This is a(n)
A) non-probability sample.
B) probability sample.
C) population.
D) unequal sample.
E) random sample.

Question

Quizplus · Accepted Answer

Because each respondent has an equal chance of being selected, the sampling method used by General Motors is a probability sample.

General Motors Is Conducting a Telephone Survey and Uses a Predetermined