A research associate is requested by his boss to write a report identifying potential new arenas in which the business might launch overseas operations. Which of the following categories is the associate least likely to include as a potential arena in his report?
A) customers
B) channels
C) product categories
D) technologies

Question

Quizplus · Accepted Answer

The associate is least likely to include "customers" as a potential arena because customers are typically the target of operations rather than an arena for launching operations. The other options (channels, product categories, technologies) are more relevant as they represent areas where the business can expand or innovate.

A Research Associate Is Requested by His Boss to Write