According to the VRINE model, what are the two criteria that must be satisfied in order to sustain a competitive advantage?
A) value and rarity
B) value and exploitability
C) inimitability and nonsubstitutability
D) inimitability and exploitability

Question

Quizplus · Accepted Answer

The VRINE model states that to sustain a competitive advantage, the resource or capability must be both inimitable and nonsubstitutable. In addition to these two criteria, value and rarity are also important but not sufficient on their own. Exploitability may enhance the advantage, but it is not a necessary condition for sustaining the advantage. Therefore, option C is the best choice as it includes the two critical criteria for sustaining a competitive advantage.

According to the VRINE Model, What Are the Two Criteria