The industry environment has strategic groups that seem to be more similar in certain ways than other members of the larger industry. Which of the following strategic groups least fit this definition?
A) food and beverage industry
B) entertainment industry
C) automotive industry
D) telemarketing industry

Question

Quizplus · Accepted Answer

The telemarketing industry is least fit for the definition of strategic groups as its members are likely to have diverse business models and product offerings. In contrast, the food and beverage, entertainment, and automotive industries have more defined strategic groups with companies that have similar products, target markets, and business models.

The Industry Environment Has Strategic Groups That Seem to Be