Factors that tend to increase rivalry include attributes about firms within the industry and attributes about the products or markets.

Question

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Factors such as similar market share, similar product offerings, high fixed costs, and slow industry growth tend to increase rivalry among firms in an industry. Similarly, factors like low product differentiation, high customer switching costs, and easy entry and exit tend to increase rivalry within a market.

Factors That Tend to Increase Rivalry Include Attributes About Firms