General conditions of the macro environment can be characterized after PESTL analysis and an assessment of globalization have been completed.
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Q35: Unemployment rates can have a strong impact
Q36: Globalization is the evolution of distinct geographic
Q37: The more unique markets in similar regions
Q38: In a truly global industry, competitive strategies
Q39: Globalization has been stimulated in the cell-phone
Q41: Fragmented markets are more difficult to enter
Q42: Heterogeneous products and barriers that make entry
Q43: When a market is dominated by only
Q44: If the industry analysis is too exclusive,
Q45: Key success factors are firm-specific and nontransferable.
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