New markets are often created when managers ________.
A) export ideas from their competitors
B) focus on strategic convergence
C) eliminate some nonessential features that industry incumbents take for granted
D) react defensively to counteract the force of new entrants

Question

Quizplus · Accepted Answer

By eliminating nonessential features that industry incumbents take for granted, managers can create new markets. This is because they are able to provide a unique value proposition that is not currently being offered in the industry.

New Markets Are Often Created When Managers ________