New-market creation emphasizes actions and capabilities that are determined by competitors' moves.

Question

Quizplus · Accepted Answer

New-market creation is defined as the process of identifying and developing opportunities in areas that are not currently being served by the competitive industry. It is not solely determined by competitors' moves but rather by identifying unmet needs or customer segments and developing products or services to meet those needs. While competitors may also enter the new market, their actions alone do not determine the actions and capabilities needed for new-market creation.

New-Market Creation Emphasizes Actions and Capabilities That Are Determined by Competitors