To increase the probability of communicating complex messages more rapidly and effectively,you should probably use a medium that is ____ in media richness.
A) low
B) moderate
C) high
D) none of these;media richness is unrelated to communication effectiveness

Question

Quizplus · Accepted Answer

Media richness refers to the ability of a communication medium to convey rich, complex, and nuanced messages. High media richness media, such as face-to-face communication and video conferencing, enable rapid and effective communication of complex messages. Therefore, using a high media richness medium will increase the probability of communicating complex messages more rapidly and effectively.

To Increase the Probability of Communicating Complex Messages More Rapidly