Which of the following strategies is (are)designed to target industry wide markets?
A) low-cost
B) differentiation
C) both of these target industry wide markets
D) neither of these target industry wide markets

Question

Quizplus · Accepted Answer

Both low-cost and differentiation strategies are designed to target industry wide markets. In a low-cost strategy, the company aims to offer products or services at a lower price than competitors while maintaining profitability. This can attract a large customer base across the industry. In a differentiation strategy, the company aims to differentiate their products or services from that of competitors in a way that appeals to a broad customer base in the industry. Both strategies are intended to compete in a larger industry, rather than just targeting a specific niche.

Which of the Following Strategies Is (Are)designed to Target Industry