A differentiation strategy is based on providing customers with something that is unique and makes the organization's product or service distinctive from its competition.

Question

Quizplus · Accepted Answer

A differentiation strategy is focused on creating a unique and distinctive offering that sets the organization apart from its competitors. This can include features, quality, branding, or other factors that make the product or service stand out in the eyes of customers. By pursuing a differentiation strategy, an organization can attract customers who value these unique features, and achieve higher prices and greater market share.

A Differentiation Strategy Is Based on Providing Customers with Something