Both Marianne and Bill examined the same set of qualitative data collected from couples in a study designed to understand relationship stress.Interestingly,the themes that emerged from the data were not consistent across the two researchers.Of the following,which is the most likely reason for the discrepancy?
A)The data were not valid.
B)The coding scheme was not reliable.
C)Qualitative analysis is too subjective.
D)The patterns in the data were too subtle.

Question

Quizplus · Accepted Answer

The most likely reason for the discrepancy is that the coding scheme used by Marianne and Bill was not reliable. Qualitative data analysis often involves subjective interpretation, but a well-designed coding scheme should ensure consistent identification of themes across researchers. If the researchers used different coding schemes or applied their schemes inconsistently, this could account for the discrepancies in themes identified. It is less likely that the data were not valid or that qualitative analysis is too subjective, and it is not clear from the scenario provided that the patterns in the data were too subtle to detect.

Both Marianne and Bill Examined the Same Set of Qualitative