Melissa is a marketing manager for the Small Business Network at American Express and regularly sends materials to various companies to participate in credit card promotions. Melissa is employing a ______ strategy.
A) sales promotion
B) pulling
C) public relations
D) pushing

Question

Quizplus · Accepted Answer

Melissa is using a pushing strategy by sending materials directly to different companies as a way to increase sales and promote American Express's credit card.

Melissa Is a Marketing Manager for the Small Business Network