Which type of marketing develops and maintains long‐term, cost‐effective exchange relationships with partners.
A) cause marketing
B) transactional marketing
C) relationship marketing
D) scarcity Marketing

Question

Quizplus · Accepted Answer

Relationship marketing is a type of marketing that focuses on building long-term, cost-effective relationships with partners, such as customers, suppliers or distributors. Unlike transactional marketing, which focuses on individual sales or transactions, relationship marketing aims to establish trust, loyalty and ongoing value for both parties. Cause marketing and scarcity marketing may also play a role in relationship marketing, but they are not the primary focus or strategy.

Which Type of Marketing Develops and Maintains Long‐term, Cost‐effective Exchange