Which of the following is NOT consistent with relationship marketing?
A) focusing on attaining new customers, even at the expense of losing long-term ones
B) developing partnerships with suppliers
C) developing partnerships with customers
D) supporting other businesses where that support is beneficial to the company's goals

Question

Quizplus · Accepted Answer

Relationship marketing is all about building long-term relationships with customers, suppliers, and other businesses. The focus is on retaining existing customers and creating loyalty rather than just acquiring new ones. Therefore, focusing on attaining new customers at the expense of losing long-term ones is not consistent with relationship marketing.

Which of the Following Is NOT Consistent with Relationship Marketing