One purpose of a company's vision is to differentiate itself from its competitors.

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A company's vision statement is meant to provide a unique and compelling view of the company's future goals and aspirations, and sets it apart from competitors by emphasizing its core values and distinctive strengths. A well-crafted vision inspires and motivates employees, customers, and stakeholders alike, and helps to build a strong brand identity and market position. Therefore, it can be an effective tool for differentiation and competitive advantage.

One Purpose of a Company's Vision Is to Differentiate Itself