Loop Inc. ,an international pizza restaurant chain,is the first company that is thought of by most people when the product category of pizzas is mentioned.This instance illustrates Loop's _____.
A)brand awareness
B)concept testing
C)brand insistence
D)test marketing

Question

Quizplus · Accepted Answer

Brand awareness refers to consumers' ability to recognize and recall the brand in different situations, and Loop Inc.'s immediate association with pizzas indicates a high level of brand awareness. Concept testing and test marketing are related to new product development and launch, which is not relevant to this scenario. Brand insistence refers to consumers' insistence on purchasing a particular brand, which is not evident in the given scenario.

Loop Inc ,An International Pizza Restaurant Chain,is the First Company That