Which of the following is a reason why some firms skip test marketing?
A) Test marketing can alert competitors about a company's strategies.
B) Test marketing is conducted only in selected regions.
C) Competitors can skew results by lowering prices or running special promotions.
D) Test marketing allows a company to determine the product's performance in full-scale production.

Question

Quizplus · Accepted Answer

Test marketing can alert competitors about a company's strategies, potentially giving them an advantage in the market. Therefore, some firms may choose to skip test marketing to avoid such risks.

Which of the Following Is a Reason Why Some Firms