Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on _____.
A) reducing the size of an available market through selective advertising
B) informing the market about the item and explaining its features, uses, and benefits
C) communicating new uses for the product
D) using word-of-mouth referrals

Question

Quizplus · Accepted Answer

During the introduction stage, the main focus of promotion is to create awareness about the product and educate potential customers regarding its features, uses, and benefits. Therefore, option B is the correct choice. Option A is incorrect since reducing market size would not be a favorable goal during this stage. Option C is also a possibility, but it's not the primary goal during the introduction stage. Option D may work in conjunction with other promotional efforts, but it is not a key focus during the introduction stage.

Since Potential Customers Are Unaware of a Product During Its