When the editors of Contemporary Business use computers, paper, and human effort to create the new edition of a text, they are engaged in _____.
A) creating time utility
B) creating possession utility
C) production
D) Marketing

Question

Quizplus · Accepted Answer

The editors creating the new edition of a text are engaged in the production process, which involves the use of computers, paper, and human effort to transform raw materials or inputs into finished goods or outputs. Option A is incorrect because creating time utility involves making a product available when the customer wants it, while option B is incorrect as creating possession utility involves enhancing the value of a product by making it easier for customers to obtain and use it. Option D is also incorrect as marketing involves activities that promote and sell products to customers.

When the Editors of Contemporary Business Use Computers, Paper, and Human