Aristotle used the term logos to refer to the use of appeals to emotion.

Name: Aristotle used the term logos to refer to the use of appeals to emotion.
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Aristotle actually used the term logos to refer to logic or reasoning, rather than appeals to emotion. The three main modes of persuasion he identified were logos (logic), ethos (credibility or character of the speaker), and pathos (appeals to emotion).

Aristotle Used the Term Logos to Refer to the Use