A key input variable in many marketing models of customer loyalty is the:
A) Mean profit per customer
B) Number of customers
C) Churn rate
D) Time horizon
E) All of these options

Question

Quizplus · Accepted Answer

Churn rate is a critical input variable in marketing models of customer loyalty as it measures the rate at which customers stop doing business with a company, directly impacting customer retention and loyalty strategies.

A Key Input Variable in Many Marketing Models of Customer