Subliminally presented stimuli
A) can sometimes be consciously perceived.
B) effectively influence purchases of consumer goods.
C) increase our absolute thresholds for visual images.
D) are usually mentally processed as completely as any other stimuli.

Question

Quizplus · Accepted Answer

Subliminally presented stimuli can sometimes be consciously perceived, meaning that they can break through our unconscious processing and be detected by our conscious awareness. However, this is not always the case and subliminal stimuli are generally believed to have a weaker effect on conscious behavior compared to consciously perceived stimuli. Therefore, option B (effectively influence purchases of consumer goods) is not entirely accurate. Option C (increase our absolute thresholds for visual images) is also not accurate, as subliminal stimuli can have the opposite effect and decrease our threshold for detecting stimuli. Lastly, option D (are usually mentally processed as completely as any other stimuli) is not accurate, as subliminal processing occurs at an unconscious level and is believed to be less complete than conscious processing.

Subliminally Presented Stimuli