It's harder for Alonso to recall the name of a colleague at work when he sees her in a grocery store than at her desk.This best illustrates
A) the serial position effect.
B) the encoding specificity principle.
C) long-term potentiation.
D) memory consolidation.

Question

Quizplus · Accepted Answer

The encoding specificity principle suggests that retrieval of information is most effective when the conditions present during retrieval match those that were present during encoding. In this case, seeing the colleague in a different context (grocery store) may not match the context in which Alonso initially encoded her name (at her desk), leading to poorer recall.

It's Harder for Alonso to Recall the Name of a Colleague