Austin can't remember Jack Smith's name because he wasn't paying attention when Jack was formally introduced.Austin's poor memory is best explained in terms of
A) proactive interference.
B) encoding failure.
C) retroactive interference.
D) source amnesia.

Question

Quizplus · Accepted Answer

Encoding failure is the inability to form a memory due to insufficient attention paid during the initial encoding of the information. In this scenario, Austin's poor memory of Jack Smith's name is likely due to the fact that he wasn't paying attention when the introduction was made, resulting in an encoding failure.

Austin Can't Remember Jack Smith's Name Because He Wasn't Paying