A $100 coat marked down from $150 can seem like a better deal than the same coat priced regularly at $100.This best illustrates the importance of
A) belief perseverance.
B) confirmation bias.
C) framing.
D) the availability heuristic.

Question

Quizplus · Accepted Answer

This scenario exemplifies the framing effect, where the way information is presented can influence our decisions and judgments. In this case, the $100 price tag is framed as a "discount" from the original $150 price, making it seem like a better deal even though it is the same price as the standard price.

A $100 Coat Marked Down from $150 Can Seem Like