On websites,positive ratings generate more positive ratings.This phenomenon is called
A) social norm.
B) chameleon effect.
C) obedience.
D) positive herding.

Question

Quizplus · Accepted Answer

Positive herding refers to the tendency of people to follow the crowd and imitate the behavior of others. In the context of online ratings, when a product or service has a high number of positive ratings, it creates a positive perception for others which in turn leads to more positive ratings from others. This creates a 'herd mentality' where people are more likely to follow the positive trend rather than going against it.

On Websites,positive Ratings Generate More Positive Ratings